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We are illuminating the narratives of small businesses and their inspiring journeys. 

We firmly believe that recognition should extend far beyond the current success of a business; it should encompass the entirety of the path that led entrepreneurs to where they stand today. It's about honoring the trials, triumphs, and transformations that shape individuals into the passionate and dedicated business owners they've become.

Behind every storefront, there's a story—a story of resilience, determination, and unwavering commitment. Yet, all too often, these tales remain untold, hidden behind the glitz and glamour of commercial success. At Light Up Charlotte, we endeavor to change that narrative. We invite you to join us as we shine a spotlight on the remarkable journeys of business owners who, day in and day out, pour their hearts and souls into making our city shine brighter. Together, let's celebrate the diverse tapestry of entrepreneurship and illuminate the essence of what truly makes our community thrive.

Born and raised in Bogotá, Colombia, Juliana Lievano moved to the United States at the age of 16, carrying with her a passion for creativity and entrepreneurship inspired by her entrepreneurial family. Her journey began with a degree in advertising and graphic design, which led to a successful career spanning over 12 years. During this time, Juliana worked with leading companies in Charlotte, where she developed impactful books and magazines that resonated with readers and showcased her unique design skills. 

With a strong desire to make a difference and build something of her own, Juliana took a bold step and founded Alpha Lit Charlotte, a premier marquee letter company that transforms events with its high-quality, customizable letter displays. From weddings and corporate events to private celebrations, Alpha Lit Charlotte has become a go-to choice for those looking to add unforgettable style and visual appeal to their gatherings. 

meet the founder

Juliana Lievano, Owner of Alpha Lit Charlotte and Founder of Light Up Charlotte

Juliana’s commitment to community is further reflected in her creation of Light Up Charlotte, an initiative that shines a spotlight on local business owners, inviting them to share their genuine, often untold stories of resilience, growth, and purpose. Through Light Up Charlotte, Juliana aims to foster a deeper understanding of the hard work and heart behind each business, celebrating the diverse voices that drive Charlotte’s entrepreneurial spirit.